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IBM Distinguished Engineer, Vice President of SDN Cloud Services and CTO, IBM Cloud Services Division. ThingsExpo and CloudExpo Faculty.

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McCrory most recently served as SVP of engineering at Warner Music Group, where he led over 100 engineers building the company's new Digital Services Platform, based on an open source enterprise platform as a service. His extensive experience in the cloud and virtualization industry included positions as a senior architect in Cloud Foundry while at VMware and as a cloud architect at Dell. Earlier in his career, he experienced successful exits for two companies he founded: Hyper9 (acquired by SolarWinds) and Surgient (acquired by Qwest Software). McCrory currently holds nine patented technologies in virtualization, cloud and systems management as a co–inventor. He is well known for inventing the concept and coining the term "Data Gravity," which states that as data accumulates, there is a greater likelihood that additional services and applications will be attracted to this data and add to it.

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Peter Alvaro is a PhD candidate at the University of California Berkeley, where he is advised by Joseph M. Hellerstein. He holds a Master's degree in Computer Science from UC Berkeley and a Bachelor of Arts in English Literature from Middlebury College. Prior to attending UC Berkeley, Peter worked as a Senior Software Engineer in the data analytics team at Ask.com.

Peter's principal research interests are databases, distributed systems and programming languages. More details at http://www.cs.berkeley.edu/~palvaro/.

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